SE Ranking

SE Ranking is a complete AI SEO platform co-founded in 2013 by Valery Kurilov and Alex Dymovich, headquartered in Watford, UK, with 195 employees globally. It combines a 5.4-billion keyword database, 2.2-billion domain profiles, daily rank tracking across Google and AI search engines, site auditing, competitive research, content tools, and AI visibility monitoring in one platform. Trusted by 1.5M+ SEO professionals since 2013 and rated 4.8/5 on G2, it serves agencies, in-house teams, and enterprises across 150+ countries.

• Rank Tracker (Google + AI Engines) — Monitor daily keyword rankings across Google, Bing, Yahoo, YouTube, and AI search engines simultaneously — with customizable position-change alerts, keyword grouping, and share-of-voice reporting across 188 countries.

• Site Audit (140+ Checks) — Full technical and on-page SEO audit that crawls your domain for 140+ issues, prioritizes them by traffic impact, tracks historical health scores, and provides step-by-step fix instructions for every flagged item.

• Competitive Research (60 Competitors/Report) — Extract keyword gaps, organic traffic estimates, backlink profiles, paid advertising strategies, and SERP feature presence for up to 60 competitor pages per report from a 2.2-billion domain profile database.

• AI Visibility Monitoring — Track brand mentions, share of voice, source citations, and authority signals across Google AI Overviews, ChatGPT, Perplexity, Gemini, and other AI search platforms — with competitor benchmarking and trend alerts.

• On-Page SEO Checker & AI Content Writer — Analyze any page against NLP data from top-ranking competitors, receive keyword usage and structure recommendations, and generate optimized content drafts that target real ranking factors — not generic templates.

• Keyword Research (5.4B Database) — Access a global keyword database covering 188 countries with accurate search volume, keyword difficulty, CPC, SERP features, and trend data — with bulk analysis, clustering, and keyword gap identification tools.

• Backlink Analysis & Monitoring — Build and monitor your backlink profile against industry-leading link data, track new and lost links daily, analyze competitor link strategies, and identify toxic links with disavow workflow support.

• Agency Pack (Add-On) — White-label client portal, branded reports, custom domain dashboards, lead generation via SE Ranking's Agency Catalog, client management system, and automated PDF report delivery — purpose-built for agencies managing multiple clients.

SE Ranking is built for SEO professionals, agencies, and in-house marketing teams that need a complete, data-rich SEO and GEO platform without the enterprise pricing of Semrush or Ahrefs.

• SEO Agencies & Freelancers — The Agency Pack provides white-label client portals, branded PDF reports, an Agency Catalog listing for leads, and automated delivery — covering the full client management lifecycle from a single platform.

• In-House SEO Teams at SMBs & Mid-Market Companies — Replace a fragmented 4–5 tool stack with one platform covering rank tracking, site auditing, competitor research, keyword planning, content optimization, and AI search visibility.

• Enterprise Marketing Operations Teams — Growth plan API access with 300K credits, Looker Studio integration, project lifetime historical data, and multi-user sub-accounts support large-team and custom dashboard workflows.

• International SEO Specialists — 188-country keyword database, multilingual support, and location-specific rank tracking make SE Ranking the most globally capable platform at its price tier for campaigns targeting non-English markets.

• Brands Investing in GEO Strategy — Native AI Visibility monitoring across ChatGPT, Perplexity, Gemini, and Google AI Overviews means teams building AI search presence can measure results alongside traditional SEO in one dashboard.

SE Ranking differentiates itself through the combination of enterprise-grade data depth, genuinely accessible pricing, and a native GEO monitoring layer that most competitors charge separately for or don't offer at all.

• 5.4B Keyword Database Across 188 Countries at Sub-$130 Entry — Semrush's 25.5B keyword database is larger, but SE Ranking's 5.4B keyword coverage across 188 countries at $103.20/month makes it the most globally capable SEO platform at its price point — particularly for non-English market campaigns.

• Native AI Visibility Monitoring as a First-Class Feature — SE Ranking built AI Visibility (GEO tracking) directly into its platform architecture as a modular add-on — not a marketing-page mention without working features. It tracks brand mentions, share of voice, and citation sources across ChatGPT, Perplexity, Gemini, and Google AI Overviews with competitive benchmarking.

• Agency Catalog for Inbound Lead Generation — The Agency Pack includes a listing in SE Ranking's public Agency Catalog, which routes clients actively searching for SEO agencies to listed agencies based on their location and specialty. No other major SEO platform includes a built-in lead generation channel as part of its agency offering.

• 100% Accurate Keyword Ranking via Global Server Methodology — SE Ranking uses distributed global servers to poll keyword rankings without search personalization bias — a methodology decision made at founding that the company says delivers 100% accurate position data and remains a technical differentiator against tools that use browser-emulation ranking checks.

• 43% Business Growth in 2023 with 1.5M+ Users — SE Ranking's growth trajectory at scale indicates the platform retains users rather than just acquiring them — a meaningful signal that the product delivers on its promises consistently across its full user base.

SE Ranking integrates with the analytics, reporting, and CMS platforms that SEO teams already use as part of their daily workflow.

• Google Search Console — Direct GSC integration pulls click, impression, and position data into SE Ranking's dashboard, combining Google's first-party performance data with SE Ranking's keyword research and competitive intelligence in one unified view.

• Google Analytics (GA4) — Connects GA4 data to SE Ranking projects so you can correlate organic search performance with on-site user behavior metrics — tracking conversions, bounce rates, and session quality alongside ranking and visibility data.

• Looker Studio (Google Data Studio) — A native Looker Studio connector allows teams to build fully custom SEO and GEO performance dashboards pulling live SE Ranking data — available on both Core and Growth plans without additional setup.

• Matomo — SE Ranking integrates with Matomo for teams using the open-source analytics platform as a privacy-first Google Analytics alternative — covering European and enterprise customers with strict data sovereignty requirements.

• API (Growth Plan & Add-On) — A documented REST API with 300K monthly credits on the Growth plan (or as a standalone add-on) enables developers to build custom integrations, automate reporting workflows, and embed SE Ranking data into internal tools and client dashboards.

SE Ranking has grown from a rank-tracking startup into one of the most credible and complete AI SEO platforms available in 2026 — earning a 4.8/5 from thousands of G2 reviews, 43% business growth in 2023, and endorsements from respected SEO professionals including Aleyda Solis and Erin Sparks.

At $103.20–$223.20/month (annual), it delivers a 5.4B keyword database, 2.2B domain profiles, native AI visibility monitoring, and a full agency management pack at a price point that consistently beats Semrush and Ahrefs for equivalent core use cases.

The higher entry price versus simpler tools and the AI search add-on cost are the only real friction points — but for serious SEO teams, the data quality and platform depth make SE Ranking one of the best-value professional SEO investments in the market.