Turn your website into a 24/7 AI sales agent that qualifies visitors, captures leads, and books meetings — built for HubSpot-first teams.
SiteSpeak AI
Train an AI on your content and let it handle customer support 24/7—no code required.
Try SiteSpeak AI
Expertise AI
Turn your website into a 24/7 AI sales agent that qualifies visitors, captures leads, and books meetings — built for HubSpot-first teams.
Try Expertise AIQuick Comparison: SiteSpeak AI vs Expertise AI
A high-level overview of pricing, key strengths, and use cases to help you choose the right tool fast.
SiteSpeak AI
Expertise AI
Detailed Feature Breakdown
Go deeper into the specific capabilities, pros, cons, and integrations of both platforms.
SiteSpeak AI
Expertise AI
SiteSpeak AI is a no-code AI chatbot builder created by solo developer Herman Schutte and launched in 2023. It lets you train a custom AI agent on your website content, PDFs, help docs, and other sources in minutes. The platform deploys that agent as a live chat widget to handle customer support, capture leads, and automate actions around the clock—without writing a single line of code.
Expertise AI (formerly Chatsimple) is an AI sales agent platform founded in June 2023 by Hao Sheng in Toronto, Canada. It enables B2B businesses to deploy a sales-first AI agent on their website that qualifies visitors, captures leads, books meetings, and syncs conversations directly into HubSpot, Salesforce, or Marketo — without human involvement. The platform is SOC 2 Type II and GDPR compliant and holds a 4.9 rating across review platforms.
• Custom AI Training — Feed the chatbot your website URL, PDFs, Notion pages, BookStack wikis, and YouTube videos; it learns your content automatically.
• Multi-Channel Deployment — Embed the chatbot on your website or connect it to Slack, Telegram, Discord, and WhatsApp from a single dashboard.
• Lead Capture — The AI identifies buying intent mid-conversation and collects visitor contact details without redirecting them to a separate form.
• Human Escalation — When the AI can't answer, it hands the conversation to a live agent with full chat history so nothing gets lost in the handoff.
• Analytics Dashboard — Track total conversations, AI resolution rate, average 1.2-second response time, and negative sentiment score in real time.
• 95+ Language Support — Automatically detects each visitor's language and responds natively, covering over 95 languages without any extra setup.
• Agent Actions — Connect the AI to external tools so it can book meetings, track orders, and complete tasks—not just answer questions.
• Brand Customization — Adjust colors, logo, avatar, welcome message, and personality to match your brand on every paid plan.
• AI Sales Conversations — the agent engages website visitors in natural, multi-turn sales conversations, handles nuanced questions, and guides buyers to the next funnel step without following rigid scripts or breaking on off-topic queries.
• Real-Time Microsites — dynamically generates personalized in-chat landing pages showing the most relevant text, visuals, and videos for each visitor, then directs them to the right HubSpot form or calendar to book.
• Visitor Intelligence — identifies who is on your site, enriches conversations with company and contact context, and passes structured lead data to your CRM so sales reps can launch smart, personalized follow-ups immediately.
• Proactive Live Chat & Human Handoff — monitors ICP fit and intent signals in real time; when thresholds are met, it alerts the right sales rep via HubSpot, Slack, or Microsoft Teams to take over the conversation at peak intent.
• HubSpot-Native CRM Sync — creates contacts, logs conversation activities, routes leads via LeanData, opens tickets, and updates records in HubSpot automatically; no manual data entry or third-party sync tool required.
• Voice AI — lets website visitors speak their questions instead of typing, reducing drop-off for high-intent visitors and providing instant voice-driven answers from the AI agent's knowledge base.
• AI Playbooks — lets teams encode their best qualification and outbound strategies into the AI in plain language; the agent executes those playbooks on every visitor conversation without deviation.
• Multi-Channel Messaging — deploys the AI agent across website chat, WhatsApp, Instagram DMs, and Facebook Messenger from a single configuration, keeping lead capture consistent across every buyer touchpoint.
- Permanent free plan lets you test the full setup with zero commitment
- No-code training pipeline—paste a URL and the AI crawls your entire site automatically
- Supports OpenAI, Anthropic, Google, and xAI models on Pro and above
- Human escalation with full conversation context keeps support quality high
- Multi-channel support covers website, Slack, Telegram, Discord, and WhatsApp
- White-label agency program with custom domain available on Growth plan ($249/mo)
- Published case studies document 84% conversion lift, 2.7x more leads, 99%+ autonomous resolution, and 9x pipeline ROI across multiple verified customer deployments
- SOC 2 Type II and GDPR compliant with end-to-end encryption and opt-out/DNC support built in
- HubSpot-native integration creates contacts, logs activities, routes leads, and opens tickets automatically — no manual sync needed
- Free plan available with no credit card required and a 30-day money-back guarantee on paid plans
- Voice AI add-on reduces friction for high-intent buyers who prefer speaking over typing
- Real-time Visitor Intelligence reveals the buyer behind every click and enriches conversations with company context before the rep even joins
- 4.9 rating across review platforms backed by named enterprise customers including Hydro-Québec and AnChain.AI
- Free plan is limited to just 30 message credits per month—too low for any real traffic volume
- Message credit caps on Starter (2,000/mo) force fast-growing sites to jump directly to the $249/month Growth plan
- Dedicated onboarding is only available on the $499/month Business tier
- No prominently published SOC 2 or GDPR compliance documentation on the website
- Actions per agent are capped at 15 even on the most expensive paid plans
- The jump from Pro ($400/mo) to Business ($1,250/mo) is steep — there is no mid-tier option for teams that outgrow 5,000 monthly interactions before justifying $1,250/month
- Advanced playbooks, premium AI personalization, and a dedicated support manager are locked behind the $1,250/month Business plan
- Booking features require a separate add-on at $24/user/month per sales rep, adding to the effective cost on any plan
- The platform is heavily optimized for HubSpot-first companies — teams not using HubSpot will see significantly reduced value from its core differentiators
- Free plan is limited to 50 monthly interactions — far too low for meaningful production testing on active websites
- The company was founded in 2023 and is still scaling, meaning enterprise SLA commitments and deep custom integrations require direct negotiation
SiteSpeak AI is built for small teams and growing businesses that need to automate frontline support without expanding headcount.
• Small business owners — can deploy a 24/7 chatbot trained on their site for $29/month, cutting hours of weekly repetitive support work.
• SaaS companies — benefit from the AI's ability to answer product-specific questions using help docs and changelogs, reducing ticket volume from day one.
• E-commerce stores — can connect via Shopify and WhatsApp so shoppers get order updates and product answers without leaving their preferred channel.
• Agencies — can use the white-label program on the Growth plan to build and deliver fully branded AI chatbots to clients under a custom domain.
• Content-heavy publishers — with large documentation sites or knowledge bases will find the AI scrapes and understands all of it without manual tagging.
Expertise AI is purpose-built for revenue and customer experience teams that need their website to generate and qualify pipeline automatically — not just answer support questions.
• B2B SaaS and professional services companies — use the AI agent to engage high-intent traffic 24/7, qualify visitors against ICP criteria, and book discovery calls directly to reps' calendars without human involvement.
• HubSpot-centric marketing and sales teams — benefit from native CRM sync, LeanData routing, and HubSpot ticketing that eliminate manual lead entry and keep every conversation trackable in existing workflows.
• Customer experience managers at mid-size businesses — deploy the agent to handle tier-1 support questions autonomously (documented at 90–99% resolution rates), reducing live-chat headcount demand while improving response speed.
• E-commerce and event brands with high-volume repetitive queries — use the knowledge base and voice AI to resolve product, order, and registration questions around the clock without scaling support staff proportionally.
Free ($0/mo): 30 message credits/month, 1 AI Agent, 10 training sources, Basic AI models only, Live chat widget.
Starter ($29/mo): 2,000 message credits/month, 1 AI Agent, 200 training sources, Lead capture, Remove 'Powered By' branding, Monthly auto-sync.
Pro ($79/mo): 7,500 message credits/month, 5 AI Agents, 2,500 training sources, All AI models + BYOK (Bring Your Own Keys), WhatsApp & HubSpot integration, API & MCP Server access.
Growth ($249/mo): 20,000 message credits/month, 15 AI Agents, 8,000 training sources, 15 actions per agent, Custom domain, Daily auto-sync.
Business ($499/mo): 50,000 message credits/month, Unlimited AI Agents, 20,000 training sources, 15 actions per agent, Dedicated onboarding, Priority support.
Free ($0/mo): 1 AI Agent, AI-powered conversations, training materials — suitable for initial evaluation only.
Growth ($400/mo billed annually): 1 AI Agent, AI-powered conversations, training materials, HubSpot Integration (one-way), HubSpot Live Chat — ideal for small teams starting to capture leads via their website.
Business ($1,250/mo billed annually): Everything in Growth, plus Proactive Live Chat HS (alerts reps at peak intent), HubSpot 2-way sync, Visitor Intelligence (identifies and enriches anonymous visitors), Voice AI, 3 AI Playbooks for custom sales qualification workflows, Zapier integration, Webhook support.
Enterprise (Starting at $3,000/mo billed annually): Everything in Business, plus Custom AI Agents, HubSpot + Salesforce integration, SSO, Marketo, LeanData, Active Engagement, Custom Playbooks (unlimited), API access, Server Hosting, Custom Data Retention.
SiteSpeak AI goes beyond basic chatbot builders with several capabilities that meaningfully separate it from simpler tools.
• MCP Server Access — Available on the Pro plan and above, this lets developers connect the AI agent to external systems via the Model Context Protocol, enabling deeper real-time integrations than standard REST APIs allow.
• Bring Your Own Keys (BYOK) — Pro+ users can supply their own OpenAI, Anthropic, Google, or xAI API keys, giving direct cost control and full model flexibility without being locked into platform-level rate limits.
• Page Context Awareness — The chatbot detects which page of your site a visitor is currently viewing and tailors its responses accordingly, making answers more relevant with zero extra configuration.
• Built-In ROI Calculator — The homepage features a live calculator where you enter your current support volume and hourly cost to see exact monthly savings before signing up—a rare pre-purchase transparency feature.
Expertise AI stands out from generic live chat and chatbot platforms through its sales-first design philosophy, HubSpot-native architecture, and documented revenue impact across a wide library of published customer case studies.
• Sales-First AI vs. Support-First Chatbot — while most chat platforms are built to deflect tickets, Expertise AI's agent is trained to advance the buyer journey: it qualifies ICP fit, recommends content, handles objections, and routes to a booking — behaviors that a traditional rule-based chatbot simply cannot replicate.
• Real-Time Microsites Inside Chat — instead of linking visitors away to a landing page, Expertise AI generates a personalized, dynamic microsite directly inside the chat window showing the most relevant content for that specific visitor; this keeps buyers in the conversation and reduces drop-off at the intent moment.
• Visitor Intelligence with CRM Enrichment — the platform identifies anonymous website visitors by company and contact data, enriches the live conversation with that context, and passes it to HubSpot or Salesforce automatically; this turns previously anonymous traffic into named pipeline without requiring the visitor to fill out a form first.
• Proactive Rep Alert at Peak Intent — rather than waiting for a visitor to request a human, Expertise AI actively monitors ICP fit and engagement signals and alerts the right sales rep via Slack, Teams, or HubSpot the moment intent is highest — enabling warm, perfectly-timed human takeovers that cold transfers cannot replicate.
SiteSpeak AI connects with a wide range of platforms and tools so it fits into your existing stack without friction.
• Website Platforms — Embed on any HTML site, WordPress, Shopify, or Webflow using a single line of code; no dedicated plugin is required for most installs.
• Messaging Apps — Native integrations with Slack, Telegram, Discord, and WhatsApp let your AI agent live where your customers already communicate.
• CRM & Productivity Tools — HubSpot integration (Pro+) syncs lead data directly to your CRM; Notion and BookStack connections (Starter+) let the chatbot train on your internal wikis.
• Automation & Developer APIs — Zapier (Pro+) enables no-code workflow automation; the REST API and MCP Server (Pro+) support fully custom developer integrations and agentic pipelines.
Expertise AI connects natively to the CRM, marketing automation, messaging, and scheduling tools that B2B revenue teams already use.
• CRM & Revenue Platforms — deep native integrations with HubSpot (contacts, activities, tickets, workflows) and Salesforce (lead sync, record updates); LeanData integration routes new leads instantly to the correct sales rep based on your existing routing rules.
• Marketing Automation — syncs form fills and lead data to Marketo for automated nurture sequences; Zapier integration connects to 6,000+ additional apps and workflow tools without custom development.
• Messaging & Social Channels — deploys across website chat widget, WhatsApp Business, Instagram DMs, and Facebook Messenger from a single agent configuration; all conversations centralize into the same analytics and CRM sync pipeline.
• Scheduling & Human Handoff — Google Calendar integration books meetings directly inside chat conversations; Slack and Microsoft Teams integrations deliver real-time rep alerts with conversation context when human handoff is triggered.
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