Expandi

Expandi is a cloud-based LinkedIn and email outreach automation platform co-founded in January 2019 by Stefan Smulders and Glenn Miseroy in Eindhoven, Netherlands. Built 100% bootstrapped to $10.7M ARR, it is trusted by 12,500+ B2B businesses and positions itself as the safest LinkedIn automation tool on the market — using dedicated country-based IPs, profile auto warm-up, and smart limit algorithms to protect accounts while running 11 campaign types and advanced conditional if/then sequences.

• 11 Campaign Types Including Mobile Connector — Supports the widest campaign variety in its class: connector, message, InMail, event invite, post engagement, recruiter, open profile, and the unique Mobile Connector campaign that sends an additional 100 connection requests per week by bypassing standard LinkedIn invitation limits.

• Smart Conditional Sequence Builder (9 Actions, 8 Conditions) — Builds visual if/then campaign flows using 9 LinkedIn actions and 8 behavioral conditions in a single sequence; sequences adapt automatically based on whether prospects accept connections, view profiles, open emails, or engage with posts — no manual branch management needed.

• Dedicated Country-Based IP + Profile Auto Warm-Up — Assigns a unique country-matched IP address to every LinkedIn account (not a shared pool) and progressively increases sending limits from a low baseline during an auto warm-up phase, mimicking natural account growth to minimize detection risk.

• Campaign Prioritization — Lets you rank active campaigns by performance and concentrate your account's full daily action quota on the highest-converting sequences, pausing weaker campaigns automatically — a portfolio management feature no other LinkedIn tool in its price range offers natively.

• Multichannel Outreach (LinkedIn + Email) — Combines LinkedIn connection requests, messages, InMail, and profile actions with cold email follow-up steps in a single sequence; connects any email provider in seconds to unlock omnichannel outreach without switching platforms.

• Image, GIF & Video Personalization (Paid Add-Ons) — Integrates natively with Hyperise for hyper-personalized images and GIFs (recipient's photo, company logo, name on visuals) and Sendspark for personalized video messages; reported to boost cold outreach reply rates by up to 55%.

• Global Smart Inbox with Labels, Tags & Notes — Centralizes all LinkedIn replies from every connected account in one inbox with full label, tag, and note management; duplication security prevents the same prospect from receiving messages from multiple campaign senders simultaneously.

• White-Label & Agency Management (Agency Plan) — Full white-label branding under your own domain, flexible role and permission management, centralized campaign management across all client accounts, transparent client-facing reports, easy template sharing, and a dedicated Customer Success Manager for agency growth support.

Expandi is built for B2B teams and agencies where LinkedIn account safety is a non-negotiable requirement and campaign sophistication matters as much as ease of use.

• Lead-generation agencies managing 10+ client LinkedIn accounts — use the Agency plan's white-label branding, centralized campaign management, transparent client reporting, template sharing, and dedicated Customer Success Manager to run client campaigns under their own brand at scale.

• SDR teams and sales managers at mid-market companies — leverage Campaign Prioritization to keep daily quotas focused on the best-performing sequences, use A/B testing to refine buyer personas, and run smart conditional sequences that respond to prospect behavior without manual monitoring.

• Business owners and solopreneurs doing LinkedIn prospecting who cannot risk account restrictions — the dedicated country-based IP, profile auto warm-up, and smart limit algorithms provide the strongest out-of-the-box account protection in the Automation">LinkedIn automation category.

• Recruiters sourcing candidates at high volume — use the 11 campaign types including event invite and InMail campaigns to reach candidates through every available LinkedIn touchpoint, with duplication security ensuring no candidate is messaged twice across concurrent sourcing campaigns.

Expandi has spent six years building a safety-first Automation">LinkedIn automation platform, and the features that distinguish it from competitors reflect that obsession with account protection and campaign intelligence.

• Mobile Connector Campaign — Expandi is the only mainstream LinkedIn automation tool with a dedicated Mobile Connector campaign type that exploits LinkedIn's mobile invitation pathway to send an additional 100 connection requests per week on top of standard daily limits. This exclusive campaign type can meaningfully increase weekly outreach volume without touching the standard invitation quota — a tactical advantage unavailable anywhere else.

• Smart Conditional Sequence Builder With 9 Actions and 8 Conditions — Expandi's visual if/then sequence engine supports the most complex behavioral branching logic of any LinkedIn-specific tool: 9 available actions (view profile, follow, endorse, connect, message, InMail, event invite, email, post like) and 8 conditions (accepted, not accepted, opened email, clicked link, replied, not replied, viewed profile, and more). This lets teams build sequences that genuinely respond to prospect behavior rather than firing pre-timed follow-ups regardless of engagement status.

• Campaign Prioritization — When running multiple simultaneous campaigns, Expandi's Campaign Prioritization feature lets you rank active campaigns by conversion performance and automatically concentrates your account's remaining daily action quota on the highest-performing ones. No other LinkedIn tool in its price range offers this portfolio-level optimization natively — it is the difference between spending 100 daily actions on dead campaigns versus concentrating them on sequences that are actually booking calls.

• Bootstrapped $10.7M ARR Safety-Obsessed Product Culture — Expandi explicitly recommends lower daily limits than most competitors based on extensive research and big data analysis of LinkedIn detection patterns. This conservative, data-driven approach to safe sending limits — rather than maximizing short-term volume — is the reason Houston Golden and other long-term users describe it as uniquely safe after testing every other tool in the market.

Expandi integrates with CRMs, personalization tools, and automation platforms through a flexible webhook and Zapier layer, with video and image personalization via dedicated partner integrations.

• HubSpot & Pipedrive (via Zapier and Webhooks) — Sends LinkedIn outreach event data (connections made, messages sent, replies received) to HubSpot and Pipedrive in real time via Zapier automation or custom webhooks; supports bidirectional field mapping so lead records in your CRM auto-update based on campaign activity in Expandi.

• Zapier (3,000+ App Connections) — Connects Expandi to 3,000+ external tools via Zapier for automated lead import from Google Sheets, CRM contact creation on new connection, Slack notifications for campaign replies, and multi-step automation workflows — available on all plans.

• Sendspark & Hyperise (Native Paid Add-Ons) — Integrates directly with Sendspark for personalized video messages embedded in LinkedIn outreach, and with Hyperise for hyper-personalized images and GIFs (prospect name, photo, or company logo overlaid on visuals); both are optional paid add-ons that can increase reply rates by up to 55% according to Expandi's published benchmarks.

• Reversed Webhooks + Full API — Expandi supports reversed webhooks (push events from Expandi to external endpoints) and a full API for engineering-led GTM teams building custom integrations; supports events including new connections, message opens, email clicks, and sequence completions — enabling any internal tool or AI-agent workflow to consume Expandi outreach data in real time.

Expandi is the most battle-tested and safety-focused Automation">LinkedIn automation platform in the market after six years of continuous refinement, a bootstrapped journey to $10.7M ARR, and endorsement from the world's leading LinkedIn marketing agency. Its dedicated country-based IP infrastructure, 11 campaign types, Mobile Connector bypass, and smart conditional sequence builder deliver capabilities that newer tools have not yet replicated.

The $99/mo single-tier Business plan with no cheaper entry point, slower support responsiveness compared to agile competitors, and add-on costs for personalization make it less accessible for budget-sensitive teams — but for agencies and sales teams where account safety and campaign sophistication are non-negotiable, Expandi remains a benchmark product.