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Apollo.io

Apollo.io

The AI-powered B2B sales platform that replaces your data provider, outreach tool, dialer, enrichment engine, and CRM — 210M+ contacts, smart sequences, and AI agents, all in one platform.

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Crisp

Crisp

One platform for live chat, email, AI agents, omnichannel inbox, knowledge base, and CRM — automate 50% of your support without switching tools.

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Quick Comparison: Apollo.io vs Crisp

A high-level overview of pricing, key strengths, and use cases to help you choose the right tool fast.

Features
Apollo.io
Crisp
Quick View
Apollo.io is an AI-powered B2B sales intelligence and engagement platform co-founded in 2015 by Tim Zheng and Ray Li in San Francisco. It gives sales…
Crisp is an AI-powered all-in-one customer support platform founded in 2015 and developed by Crisp IM SAS, a French company. It unifies live chat, email,…
Pricing
Freemium: Starting at $49/mo
Freemium: Starting at $45/mo
Key Strength
• 210M+ Contact Database with 65+ Advanced Filters — Search the world's largest B2B contact database by job title, seniority…
• Omnichannel Shared Inbox — centralizes conversations from chat widget, email, WhatsApp Business, Facebook Messenger, Instagram, Telegram, SMS, Viber, LINE,…
Best For
Apollo.io serves a wider range of sales teams than any other tool in its category — from first-time SDRs on…
Crisp is the best fit for businesses that want an all-in-one omnichannel support platform with genuine AI tools, without paying…

Detailed Feature Breakdown

Go deeper into the specific capabilities, pros, cons, and integrations of both platforms.

Features
Apollo.io
Crisp
Overview

Apollo.io is an AI-powered B2B sales intelligence and engagement platform co-founded in 2015 by Tim Zheng and Ray Li in San Francisco. It gives sales teams access to 210M+ contacts and 30M+ companies with 65+ search filters, AI-powered multichannel outreach sequences, real-time data enrichment, inbound lead routing, conversation intelligence, and AI sales agents — all from one platform.

Backed by $251.3M in funding at a $1.6B valuation, trusted by 500,000+ companies from startups to Fortune 500s, and rated 4.7/5 from 9,015+ G2 reviews, it is the most widely used and reviewed all-in-one sales platform in the market.

Crisp is an AI-powered all-in-one customer support platform founded in 2015 and developed by Crisp IM SAS, a French company.

It unifies live chat, email, WhatsApp, Messenger, Instagram, Telegram, SMS, and 8+ additional channels into a single shared inbox, with built-in AI agents, no-code workflow automation, a knowledge base, a support CRM, and real-time analytics — all under a flat per-workspace subscription.

Trusted by 10,000 companies worldwide, it is designed to help support, sales, and marketing teams automate 50% of inquiries and deliver faster, more personal customer experiences.

Key Features

• 210M+ Contact Database with 65+ Advanced Filters — Search the world's largest B2B contact database by job title, seniority level, company size, industry, location, technology stack, funding stage, hiring signals, and buyer intent data to build hyper-targeted prospect lists for any ICP.

• AI-Powered Multichannel Sequences — Build automated outreach campaigns combining email, LinkedIn touches, phone calls, and task reminders in one coordinated sequence; includes A/B testing, send-time optimization, email deliverability guardrails (SPF/DKIM/DMARC checks, spam word detection, bounce management), and reply detection that auto-pauses follow-ups.

• AI Sales Agents (SDR Agent, Research Agent, Deals Agent, GTM Agent) — Four specialized AI agents automate the most time-intensive GTM tasks: the AI SDR Agent builds and runs outbound campaigns autonomously; the Research Agent enriches lead records with real-time company data; the Deals Agent prepares reps for every conversation with meeting intelligence; the GTM Agent orchestrates cross-functional go-to-market workflows.

• Inbound Intelligence (Visitor ID + Form Enrichment + Lead Routing) — Identifies anonymous website visitors, enriches form submissions with Apollo's full contact and company data in real time, and instantly routes qualified leads to the right rep via built-in calendar scheduling and automated nurture sequences — preventing hot inbound leads from going cold.

• Data Enrichment & CRM Cleansing — Continuously enriches and cleanses contact and company records across your CRM with always-fresh data from Apollo's network; supports Salesforce, HubSpot, and custom CRM enrichment workflows with job change alerts and signal-based re-engagement triggers.

• Conversation Intelligence & Deal Execution — AI-powered call recording, transcription, call summaries, next-step generation, pipeline boards, real-time deal alerts, conversation coaching dashboards, and meeting prep briefs keep every deal moving and every rep developing.

• Built-In Dialer & Email Infrastructure — Native click-to-call dialer with local presence, call recording, and voicemail drop; dedicated email sending infrastructure with deliverability guardrails and custom tracking domains — no external dialer or email service required.

• Apollo Academy + 24/7 AI Help + Community — Always-on educational resources including Apollo Academy courses, tutorials, weekly webinars, a community forum, and 24/7 AI chat support; live personalized onboarding included on all paid plans.

• Omnichannel Shared Inbox — centralizes conversations from chat widget, email, WhatsApp Business, Facebook Messenger, Instagram, Telegram, SMS, Viber, LINE, X (Twitter), and phone into one collaborative inbox where teams reply, assign, and resolve without switching apps.

• AI Agent Builder — train fully autonomous AI agents on your website content, knowledge base articles, and uploaded documents; the agent answers questions, qualifies leads, routes conversations, and escalates to human agents when needed, automating up to 50% of inbound inquiries.

• Internal AI Copilot — assists human agents with real-time conversation summaries, AI-generated reply suggestions, writing assistance, voice-to-text input, auto-tagging, and AI inbox spam filtering to reduce manual work and speed up response times.

• No-Code Workflow Automation — build automated internal workflows using conditional flows, keyword triggers, CRM-based triggers, AI-based triggers, API automation, webhook actions, and iFrames through a visual no-code builder with unlimited automations on the Plus plan.

• MagicBrowse — lets support agents see in real time exactly which page a visitor is currently viewing, enabling instant context for troubleshooting, upselling, or proactive outreach without asking the customer for details.

• LiveTranslate — automatically translates messages between agents and customers in real time so you can support international customers in their native language without hiring multilingual staff or switching translation tools.

• Built-In Support CRM — stores and synchronizes customer profiles, custom attributes, segmentation data, lifecycle tracking, customer notes, and full conversation history so agents have complete context before every interaction.

• Knowledge Base with AI Search — create, manage, and publish help center articles with multilingual support, custom domain, SEO metadata, article feedback, and an AI-powered site search that surfaces relevant answers to visitors before they open a chat.

Pros
  • Permanently free plan with 100 credits, unlimited email sends (Gmail/Microsoft), and full database access — the most generous free tier in B2B sales intelligence, driving 500,000+ company signups
  • 4.7/5 from 9,015+ G2 reviews — the highest volume of verified reviews of any sales intelligence or outreach platform in the market
  • Replaces five separate tools (data provider, outreach platform, dialer, enrichment, CRM) — teams report 64% lower tech stack costs and 4x SDR efficiency improvement
  • Backed by $251.3M from Bain Capital Ventures, Sequoia Capital, and Tribe Capital at $1.6B valuation — financial stability and R&D investment that smaller bootstrapped tools cannot match
  • Four specialized AI agents (SDR, Research, Deals, GTM) automate the most time-intensive parts of the sales workflow with no additional tool purchase
  • Full compliance stack: GDPR, SOC 2, CCPA, ISO/IEC 27001, CASA Tier 2, CPRA, EU-US DPF, PCI DSS — the broadest enterprise-grade compliance certifications of any tool in its category
  • Job change alerts and intent signals surface the highest-probability buyers before competitors reach them
  • Flat per-workspace pricing means costs stay predictable as your team grows — additional agents cost just $10/month each on the Plus plan
  • Free plan includes 2 seats and a live chat widget with no time limit — genuinely useful for solopreneurs
  • 14-day full-access trial on any paid plan lets you test every feature including AI agents before committing
  • MagicBrowse and LiveTranslate are unique features at this price point that most competitors lock behind enterprise tiers
  • All data is EU-hosted with TLS encryption, data replication, double-factor authentication, and a Data Processing Agreement on all plans
  • Omnichannel inbox covers 10+ channels — chat, email, WhatsApp, Instagram, Telegram, SMS, Viber, LINE, phone, and X — in one place
  • MCP Server included on Essentials and above — enables AI model context protocol integration, a forward-thinking feature for AI-first teams
Cons
  • Credit system complexity — phone credits cost 8x more than email credits, credits expire at the end of each billing cycle (no rollover on standard plans), and overage credits at $0.20 each with a 250-minimum purchase add unexpected costs at volume
  • Organization plan requires a minimum of 3 users ($357/month annual minimum) — teams smaller than 3 seats cannot access advanced features like AI agents and custom reporting without paying per-user pricing
  • Data accuracy is strong globally but mixed for mobile phone numbers outside the US and Western Europe — European teams specifically report lower phone coverage than Kaspr or Cognism
  • Customer support quality on lower tiers receives consistent criticism across G2 and independent reviews — free and Basic plan users report slow response times and bot-first support experiences
  • Feature depth in some areas (call intelligence, advanced deal management) lags behind dedicated point solutions like Gong, Chorus, or Outreach — teams with mature revenue operations may still need specialist tools alongside Apollo
  • Historical data breach in 2021 (240M records exposed) remains a reputational concern for enterprise procurement teams conducting security due diligence, despite subsequent SOC 2 and ISO 27001 certification
  • AI credits are included per plan ($5 on Mini, $25 on Essentials, $75 on Plus) but are consumed per AI interaction — high-volume teams will exhaust credits and face additional costs
  • Advanced AI features — AI Agent, AI Copilot, multilingual AI, MCP Server, auto-tagging — are locked behind the Plus plan at $295/workspace/month
  • Ticketing system is only available on the Plus plan — the Essentials plan lacks structured ticketing for high-volume support operations
  • White labelling requires the Plus plan — Mini and Essentials subscribers cannot remove Crisp branding from the chat widget
  • Free plan limits customer profiles to just 100 — too restrictive for any business with an existing contact base
  • No native Salesforce integration on lower tiers — Salesforce sync is available only through the full integrations suite on Plus
Best For

Apollo.io serves a wider range of sales teams than any other tool in its category — from first-time SDRs on the free plan to Fortune 500 enterprise GTM teams on custom Organization plans.

• SDRs and outbound sales reps at growth-stage companies — use Apollo's 210M+ database with 65+ filters to build highly targeted prospect lists, launch automated multichannel sequences, and manage call tasks from one platform without juggling multiple tool subscriptions.

• Founders and solo sales operators doing outbound — start on the free plan with 100 credits and unlimited email sends to validate ICP fit before investing in paid prospecting; upgrade to Basic at $49/mo only when volume demands it.

• Revenue operations and sales managers — use Apollo's enrichment workflows to keep CRM data fresh, leverage AI agents to automate SDR-level tasks, and use conversation intelligence and coaching dashboards to identify performance gaps and replicate top-rep behaviors across the team.

• Enterprise GTM teams consolidating tech stacks — replace a 5-tool stack (ZoomInfo + Outreach/SalesLoft + Gong + Clearbit + Salesforce enrichment) with Apollo's Organization plan and AI agents to reduce per-rep tool costs while centralizing data, outreach, and deal intelligence in one governed platform.

Crisp is the best fit for businesses that want an all-in-one omnichannel support platform with genuine AI tools, without paying per-seat enterprise pricing.

• Solopreneurs and very small teams — the free plan (2 seats, chat widget, mobile apps, unlimited conversations) provides a professional support presence at zero cost with no time limit.

• Early-stage startups and small businesses — the Mini plan at $45/month and Essentials plan at $95/month unlock a shared email inbox, omnichannel channels, workflow automation, knowledge base, and AI chatbot at a price that fits lean budgets.

• Growing customer support teams — the Plus plan's flat $295/workspace pricing with unlimited automation rules and $10/month per additional agent means costs scale slowly as headcount grows, unlike per-seat tools where adding 10 agents doubles the bill.

• Sales and inbound marketing teams — proactive chat triggers, CRM-based behavioral targeting, and live visitor tracking via MagicBrowse enable real-time engagement with high-intent prospects at exactly the right conversion moment.

• International businesses with multilingual customers — LiveTranslate and multilingual AI agents on the Plus plan enable seamless cross-language support without hiring language-specific staff or maintaining separate regional workflows.

Pricing Details

Free ($0/mo, unlimited users): 100 credits total (not per month), unlimited B2B email sends (Gmail and Microsoft only), basic sequence automation, access to full 210M+ contact database with limited filters, basic email open/click tracking, limited CSV export, HubSpot and Salesforce basic integrations, Apollo Academy access, 24/7 AI chat support.

Basic ($59/mo monthly, $49/user/mo billed annually): 5,000 credits/month, unlimited email sends (all email providers), full sequence automation with A/B testing, all 65+ database filters, email deliverability center, job change alerts, buy intent data (basic), advanced integrations (HubSpot, Salesforce, Pipedrive, Outreach, SalesLoft), CSV export (unlimited), LinkedIn extension, click-to-call dialer, call recording, live onboarding, 24/7 AI chat + email support.

Professional ($99/mo monthly, $79/user/mo billed annually): 10,000 credits/month, everything in Basic plus AI-assisted email writing, advanced filters and intent signals, email reply tracking, conversations (call intelligence), deal management, advanced reporting, custom fields, sequence analytics, video prospecting, AI research assistant, LinkedIn automation steps in sequences, priority support.

Organization ($149/mo monthly, $119/user/mo billed annually, minimum 3 users): 15,000 credits/month, everything in Professional plus AI SDR Agent, AI Deals Agent, AI GTM Agent, inbound visitor identification, real-time form enrichment, lead routing and scheduling, advanced CRM enrichment and cleansing, custom roles and permissions, SSO (SAML), advanced security settings, data privacy controls, custom reporting, dedicated onboarding, phone support, CSM access.

Free ($0/mo per workspace, forever): 2 seats, 100 customer profiles, chat widget, contact form, mobile and desktop apps, real-time notifications, Developer APIs, live geolocation map, conversation transcript, unlimited conversations, file sharing, canned responses, Telegram, Messenger, X, Instagram, SMS, Viber, Phone, LINE, WhatsApp Business channels, WordPress, Shopify, WooCommerce, Slack, HubSpot, Zapier integrations, live typing preview, chat SDKs. No AI credits included.

Mini ($45/mo per workspace): All Free features plus 4 seats, 5,000 customer profiles, $5 AI credits/month, shared email inbox, shortcuts, chat triggers, private notes, custom email domain, unlimited data retention, internal search. Additional agents: pricing not listed.

Essentials ($95/mo per workspace): All Mini features plus 10 seats, 50,000 customer profiles, $25 AI credits/month, 2 sub-inboxes, omnichannel inbox, workflow automation builder, omnichannel AI chatbot, knowledge base, analytics, routing rules and assignment, round-robin routing, customer portal, customer segmentation, smart filters, customer lifecycle tracking, customer timeline activity, multilingual help center, help center SDK, custom domain name, sitemap and SEO metadata, prebuilt analytics, data export, MCP Server, conversation summary, AI writing assistant, AI inbox spam filter, double-factor authentication, TLS encryption, data replication, EU-hosted.

Plus ($295/mo per workspace): All Essentials features plus 20+ seats ($10/agent/month extra), 200,000 customer profiles, $75 AI credits/month, 5 sub-inboxes, unlimited task automations, ticketing system, 100+ integrations, white labelling, enhanced rate limits, advanced analytics, complete AI-first support suite (AI Agent, AI Knowledge training, internal AI Copilot, voice-to-text, multilingual AI, auto-tagging, AI-powered site search, AI-based triggers, MagicBrowse, LiveTranslate, video and audio chat, custom dashboards, API analytics, status page, node monitoring).

Enterprise (Custom pricing): Everything in Plus plus dedicated onboarding, personalized SLA, enhanced rate limits, custom features, team training, unique pricing.

Unique Features

Apollo.io's competitive position rests on three structural advantages that no single competitor has simultaneously replicated: database scale, product breadth, and product-led growth velocity.

• 210M Contact + 30M Company Database With Continuously Refreshed Intent Data — Apollo's database is among the largest in B2B sales intelligence, and unlike static databases, Apollo refreshes contact and company data continuously using AI-driven verification. The addition of buyer intent signals — tracking which companies are actively researching topics relevant to your product — lets Apollo users prioritize outreach to the accounts most likely to convert right now, not just the accounts that fit the ICP. No tool at Apollo's price range offers both this scale and intent data natively.

• Four Specialized AI Agents Replacing Human Labor Across the GTM Funnel — Apollo's AI SDR Agent, Research Agent, Deals Agent, and GTM Agent are not generic chatbots — they are purpose-trained agents that automate specific GTM tasks: building and running outbound campaigns (SDR Agent), enriching and briefing reps before meetings (Research Agent and Deals Agent), and orchestrating cross-functional go-to-market workflows (GTM Agent). The depth of task automation across all four stages of the funnel — find, engage, meet, close — is matched only by custom AI-agent stacks costing 5x+ the price.

• Inbound + Outbound in One Platform (Visitor ID + Form Enrichment + Lead Routing) — Apollo is one of the only platforms in its price range that handles both outbound prospecting and inbound lead capture in a single workflow. Anonymous visitor identification surfaces the companies behind your website traffic, form enrichment completes lead records in real time, and instant lead routing with built-in scheduler ensures hot inbound leads are contacted within minutes. Most sales teams run a separate tool for each of these functions — Apollo's unification produces the 70% increase in lead conversion its customer base reports.

• Product-Led Growth at $1.6B Scale — Apollo's free plan is genuinely functional — not a feature-crippled demo — and it is the reason 500,000+ companies have adopted it without a sales call. This PLG flywheel funds continuous product investment: Apollo grew ARR 40% in 2024 and reported 500% growth on its AI platform in 2025, enabling R&D velocity that bootstrapped competitors simply cannot match.

Crisp stands apart from other customer support platforms through its flat per-workspace pricing model, unique real-time visitor features, and an EU-hosted infrastructure that competitors rarely match at this price point.

• Flat Per-Workspace Pricing — you pay one fixed monthly price per workspace regardless of conversation volume, and additional agents cost just $10/month each on the Plus plan; this makes Crisp one of the most affordable omnichannel support platforms for growing teams compared to per-seat alternatives like Intercom or Zendesk.

• MagicBrowse — lets agents see in real time exactly which page a website visitor is currently viewing during a conversation; this unique co-browsing-lite feature dramatically speeds up troubleshooting and enables proactive engagement without requiring a screen-sharing plugin or customer action.

• LiveTranslate — automatically translates agent-to-customer messages in real time across language barriers; unlike tools that require separate translation integrations, LiveTranslate is a native Crisp feature available directly in the chat panel.

• MCP Server Support — Crisp includes a Model Context Protocol (MCP) Server on Essentials and above, allowing AI tools and large language models to access and interact with your Crisp workspace data programmatically — a technically advanced capability that few customer support platforms offer natively.

• EU-Hosted Infrastructure with Data Replication on All Plans — all data is hosted in the EU with TLS encryption, data replication for redundancy, a Data Processing Agreement, and double-factor authentication available on every plan including free — a privacy-first foundation that matters especially for European businesses subject to GDPR.

Integrations

Apollo.io integrates with every major CRM, sales engagement platform, marketing automation tool, and communication platform used by modern B2B sales and marketing teams.

• Salesforce & HubSpot (Deep Bidirectional Native Sync) — Full two-way sync with Salesforce and HubSpot including contact creation, deal and opportunity management, activity logging, sequence enrollment triggers, custom field mapping, and advanced CRM data enrichment that continuously refreshes stale contact and company records; available from Basic plan with advanced features on Organization.

• Outreach, SalesLoft & Marketo (Sales Engagement + Marketing Automation) — Native integrations with Outreach and SalesLoft allow teams already on those platforms to use Apollo purely as a data layer, pushing enriched contacts into existing sequences; Marketo and Sendgrid integrations connect Apollo's data and intent signals to marketing automation and email delivery infrastructure.

• LinkedIn (Chrome Extension + Sequence Steps) — Apollo's LinkedIn Chrome extension enriches any LinkedIn profile with Apollo data in one click; Professional plan and above adds LinkedIn automation steps (connection requests, messages, InMail) directly inside Apollo sequences, enabling true multichannel outreach without a separate LinkedIn tool.

• Zapier, Webhooks & Full API (Organization and Custom Plans) — Zapier integration connects Apollo to 5,000+ external tools; real-time webhooks fire on lead events (new contact, email opened, reply received, job change detected) for custom GTM stack integration; the full REST API is available on Organization and Custom plans for engineering-led teams building Apollo's data and engagement layer into proprietary workflows.

Crisp connects natively with 100+ third-party tools and all major messaging channels, giving you a unified stack without custom middleware.

• Messaging and social channels — WhatsApp Business, Facebook Messenger, Instagram, Telegram, SMS, Viber, LINE, X (Twitter), and phone calls all route into the Crisp shared inbox natively; no third-party channel connector or bridge app is required.

• CRM and sales platforms — HubSpot, Pipedrive, Zoho CRM, Segment, and Salesforce (Plus plan) sync contact data and conversation history bidirectionally so agents always see full customer context without switching dashboards.

• E-commerce platforms — Shopify, WooCommerce, Adobe Commerce (Magento), and PrestaShop connect natively so support agents view order data, cart contents, and purchase history directly inside the conversation panel.

• Automation and workflow tools — Zapier, Make (Integromat), and n8n are all natively supported, connecting Crisp to thousands of additional apps for custom automation workflows beyond the built-in no-code builder.

• Developer and custom integrations — a full Developer API, Webhooks, Chat SDKs for iOS, Android, and React Native, and the MCP Server (Essentials+) give engineering teams complete programmatic control over Crisp data and workflows.

Frequently Asked Questions

Expert Verdict

Final Analysis: Which is better?

After testing both platforms: choose Apollo.io (Freemium: Starting at $49/mo) if you prioritize Apollo.io serves a wider range of sales teams than any other tool in its category.. Choose Crisp (Freemium: Starting at $45/mo) if you need Crisp is the best fit for businesses that want an all-in-one omnichannel support platform with.. Both are reliable AI tool options, but they optimize for different user profiles.

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