Frase

Frase is an agentic SEO and GEO platform co-founded in 2016 by Tomas Ratia and Frankie Liuzzi in Boston, MA, and acquired by Copysmith in 2022. It launched its AI content tool in 2018 and has evolved into a full-stack platform with 80+ AI skills that researches markets, generates dual SEO+GEO optimized content, and tracks brand visibility across Google, ChatGPT, Perplexity, Claude, and Gemini. Rated 4.8/5 from 500+ G2 reviews, it's trusted by content teams at Coursera, GitLab, Thomson Reuters, Oracle, and Under Armour.

• AI Agent with 80+ Skills — A built-in AI strategist that handles competitive research, content brief generation, SEO and GEO optimization, site auditing, and publishing workflows — producing a competitive brief in 30 seconds from a single keyword input.

• Dual SEO + GEO Scoring — Real-time dual scoring system inside the editor: an SEO score for Google ranking factors and a GEO score for AI citation readiness (ChatGPT, Perplexity, Claude, Gemini) — the only platform offering both scores simultaneously in one workflow.

• SERP Analyzer — Pulls the top 10–20 ranking pages for any keyword and extracts competitor headings, word counts, People Also Ask questions, topic gaps, and community signals from Google, Reddit, and Quora in under 30 seconds.

• AI Search Tracking — Monitors your brand's share of voice, appearance rate, authority rate, and momentum trends across 8 AI platforms including ChatGPT, Perplexity, Claude, and Gemini — alerting you when competitors gain or lose AI citation share.

• Content Opportunities Engine — Categorizes all your existing content into Fix (declining pages), Boost (under-optimized with high potential), and Fill (missing topics) with estimated traffic impact scores for every recommended action.

• Content Atomization — Converts a single blog post into LinkedIn carousels, Twitter/X threads, newsletters, and Instagram posts automatically — covering five distribution channels from one piece of content.

• Programmatic SEO — Generates thousands of location pages, product comparisons, or directory listings from structured data in one workflow — teams have deployed 10,000+ pages from a single template.

• Brand Governance — Enforces your brand voice, terminology, and reference documents across all AI content generation automatically — ensuring consistent on-brand output across every article regardless of who wrote it.

Frase is built for content-driven businesses and SEO teams that need to move faster from keyword to published, optimized article — without managing a five-tool content stack.

• SEO Content Teams at B2B SaaS & Enterprise Companies — Use SERP Analyzer, content brief automation, and dual SEO/GEO scoring to produce competitive, research-backed articles 3–4x faster than manual workflows.

• Content Marketing Agencies — Scale from one to four articles per client per week using AI Agent briefs, Brand Governance voice profiles, and the Scale plan's 100 articles/month and 10 domain allowance.

• Freelance SEO Writers & Solo Strategists — The Starter plan at $49/month replaces Surfer SEO, a separate AI writer, and a rank tracker — consolidating the full optimization workflow at a fraction of the multi-tool cost.

• Enterprise Marketing Operations Teams — White-label portal, SSO, SOC 2 Type II attestation, dedicated account management, and custom SLA make Frase Enterprise viable for regulated industries and large procurement workflows.

• Brands Monitoring AI Search Visibility — Use AI Search Tracking to measure share of voice across ChatGPT, Perplexity, Claude, and Gemini — essential for brands investing in GEO strategy as AI search continues to displace traditional Google traffic.

Frase stands apart in 2026 by being the only SEO content platform with a dual scoring system for both Google rankings and AI search citations — built natively into the editor workflow.

• Dual SEO + GEO Scoring in One Editor — No other platform at Frase's price point simultaneously scores your content for Google ranking factors and AI citation readiness (GEO) in real time as you write — bridging the gap between traditional and AI-driven search in a single workflow.

• AI Search Tracking Across 8 Platforms — Most SEO tools track Google rankings. Frase tracks your brand's share of voice, appearance rate, and authority rate across ChatGPT, Perplexity, Claude, Gemini, and 5 other AI platforms — giving you competitive intelligence on a search channel that is growing faster than traditional SEO.

• Content Opportunities Fix/Boost/Fill Framework — The structured three-category content auditing system (Fix declining pages, Boost underperforming pages, Fill content gaps) — each with estimated traffic impact scores — gives content teams a prioritized, data-backed publishing roadmap without manual analysis.

• Programmatic SEO at 10,000+ Page Scale — Frase's Programmatic SEO feature allows teams to generate, score, and publish thousands of location pages, product comparisons, and directory listings from structured data templates in a single workflow — rare at this price point.

• SOC 2 Type II on Enterprise — Unlike most AI content tools that stop at GDPR compliance, Frase's Enterprise plan includes SOC 2 Type II attestation and SSO/SAML authentication — making it deployable in regulated enterprise environments where information security standards are non-negotiable.

Frase is a web-based platform that integrates directly with the publishing and SEO tools that content teams already use in their daily workflows.

• WordPress — Direct 1-click publishing integration pushes finished, scored articles from the Frase editor to WordPress with headings, formatting, and SEO metadata intact — eliminating manual CMS migration.

• Google Search Console — Frase connects to Google Search Console to pull live performance data on your existing pages, powering the Content Opportunities engine with real keyword ranking, impression, and click-through data.

• API & MCP Access — A documented API with MCP (Model Context Protocol) access is available on all paid plans including Starter — allowing developers to connect Frase's SERP research, content scoring, and AI generation capabilities into custom internal tools and workflows.

• AI Search Platforms (ChatGPT, Perplexity, Claude, Gemini) — The AI Search Tracking feature monitors your brand's citation presence across 8 AI search engines — turning these platforms from blind spots into measurable, trackable SEO channels.

• Enterprise SSO / SAML — Enterprise plan users connect Frase to their organization's identity provider via SSO/SAML authentication, enabling centralized user management and access control for large teams.

Frase has evolved into the most comprehensive agentic SEO and GEO platform in its price range — earning a 4.8/5 from 500+ G2 reviews and a 98% would-recommend rate from teams at Coursera, GitLab, Thomson Reuters, and Under Armour.

Its dual SEO+GEO scoring system, AI Search Tracking across 8 platforms, and SERP-powered brief generation in 30 seconds represent genuine 2026 workflow differentiators that no single-function SEO tool can replicate at this price.

The main honest caveats are that AI writing output requires human editing on first generation, the Starter plan's 10-article limit is tight for agencies, and the 7-day trial turns into a paid subscription without a permanent free option — but for content teams replacing a five-tool stack, Frase delivers measurable time and cost savings from day one.